Table of Contents

1. Introduction
   1. Business Planning Framework
2. Overview of the Process
   1. The Mission Statement
   2. Vision Statement vs. Mission Statement
   3. Goals
   4. Core Values
   5. Installing Your Mission Statement
3. Conducting a Visioning Workshop
   1. Visioning Process
   2. Brainstorming
   3. Clustering
   4. Naming
   5. Reflecting
4. Creating Your Mission Statement
   1. Creating your goals
   2. Creating your Core Values
   3. Installing your Mission Statement
5. Facilitating a Team
6. Facilitating a Visioning Workshop

Appendix

1. Mission Statement Kickoff Meeting
   1. Kickoff Meeting Checklist
   2. Kickoff Meeting Invitation
2. Visioning Workshop
   1. Workshop Invitation
   2. Visioning Workshop Checklist
   3. Visioning Workshop Kickoff Slides
3. Meeting Icebreakers
4. Sample Mission Statements
5. Sample Organizational Core Values
6. Visioning Column Markers

Book at a Glance

• Walks you through each step in the process
• Includes all templates and checklists
• Immediately downloadable
• View and print with any Windows or Macintosh computer